When
one hears the word “Shubinak”, the first question that comes to mind is
“What does it mean?” In Khowar; the language of the high valleys of
Chitral, Pakistan; Shubinak has two meanings. One is to describe the
warping of a loom by women spinners; the other is the word for spider,
nature’s master weaver. Shubinak” is also the name of a brand and a social enterprise
system specially created with the aim of introducing an array of
products and services conceived, produced and delivered by a blend of
artisans, designers, and ethical business managers; to the world.
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