Outfitters also established in 2003 as the retail arm of Times Clothing
Pvt. Ltd. has grown to become the market leader in Pakistan with more
than 65 stores spread over 14 cities. Initially Outfitters focused on
Men's and Women's street smart fashion, however, a few years later in 2008 a brand for kids was launched by the name of Outfitters Junior. In 2009 another brand focusing on the wholesale side of the market namely
Bang was introduced and in 2011 a Women's Eastern Wear brand, Ethnic has
been launched.
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