This latest retail extension of the respected fashion house is inspired by Hassan Sheheryar Yasin’s travels and that which inspires him during these travels. The collection is broken into 5 regions; Latin America, Paris, Turkey, South of Italy & Cuba. The names of the prints are also a reflection of those inspirations and include print titles such as: feel, bold, life, folk, art, glory, soul, live, soar, move ,dream, poem, joy, fresh, love, light, calm, luxe, icon & pride.
The World of HSY Prints is being retailed as an unstitched range of complete ensembles. Priced competitively between PKR 2500 – 45000 with twenty designs within the collection and each design available in three distinct colour palettes, The World of HSY Prints endeavours to bring forward the fashion houses’ coveted aesthetic to a larger audience in Pakistan, through this accessible brand.
With a mélange of textures, patterns and hues, the first World of HSY Prints collection includes a diverse assortment of prints present in each ensemble allowing buyers to mix and match instead of remaining confined to a single print outfit. Furthermore, having achieved much success and critical acclaim for their menswear, The World of HSY has also included uni*** cotton prints within their debut collection to cater to their ever increasing male clientele.
Head designer and CEO of the HSY design house Hassan Sheheryar Yasin has said “The World of HSYs’ first collection of luxury prints is a tribute to the modern Pakistani. Someone who is a perfect balance between tradition and experimentation. The collection is a celebration of self expression, where our designs mirror their emotions, cultural heritage and characteristics.”
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